Opportunities to use supply chain simulation for more robust decision-making or to flat-out save a company from making a drastically bad decision are plentiful. So why doesn’t every company simulate their supply chain operations before making critical decisions?
The reality is that until very recently, it simply hasn’t been possible to simulate the complex dependencies of a global supply chain, nor was it possible to simulate the sheer magnitude of products, nodes and transactions that make up these supply chains. Unprecedented supply chain volatility coupled with technology breakthroughs are now unlocking the potential for supply chain simulation.
Why the Time is Right for Simulation
Enterprise simulation is moving into mainstream use throughout corporate supply chain organizations due to the convergence of supply and demand. Supply, in this case, refers to the availability of relevant, scalable and user-friendly simulation technology. Demand refers to new business conditions that are creating an increased need for simulation technology. The following section explains the most critical factors affecting the supply of and demand for simulation technology.
Supply: The Evolution of Technology
Historically, the ability to simulate an end-to-end corporate supply chain with hundreds of global sites (suppliers, manufacturing, distribution, customers, etc.); thousands of products and millions of orders was simply not possible. However, numerous technology advances have enabled a new type of enterprise simulation which can truly analyze a supply chain at the operational level of detail.
The most important of these recent technology advances that are unlocking the power of enterprise simulation include:
- Computing power—Simulating each individual event and decision at the SKU and order level of detail throughout the entire supply chain requires some serious computing horsepower. Huge improvements in RAM and processing speed, which had been the biggest bottlenecks, have removed many of the obstacles to running simulations on standard corporate servers.
- Availability of “big data”—The exponential growth and availability of data from sources such as ERP and APS software makes valuable data for simulation readily available not only to IT but to business users—and more data can mean more accurate analysis.
- New supply chain simulation software—The use of simulation software has traditionally been limited to engineers and scientists, in part due to its extreme complexity. Today, simulation applications such as LLamasoft have widened the reach and usability of the technology to business analysts who are applying simulation as a key component of their corporate supply chain design practice.
Demand: The New Business Climate
The pace of change, volatility and rapidly evolving consumer behaviors mean that companies must continuously analyze their supply chain strategy and operations to adapt. Companies often need to act quickly and don’t have the luxury of testing their new strategies in the real world before rolling them out across the organization. Instead, companies must simulate the behavior of their supply chain to help predict behavior and the expected effects of changes on performance metrics including cost, service, sustainability and risk.
What’s Driving the Need for Simulation Technology in Business?
- The pace of change—Product models that used to last multiple years or even decades are now turning over multiple times each year or even every few months, meaning a continuous management of new product introductions and old product phase-outs. Meanwhile, the traditional old-world markets are being trumped by new-world markets and altogether new consumer groups, meaning a major shift in demand and the end point of the supply chains.
- Volatility—Distribution and unpredictability is the new norm. Fuel and other commodity costs now seem to rise and fall in extremes, with major impact on the landed cost of goods. Suppliers that have been stretched into thin margins or single sourced due to cost measures suddenly fail, leaving supply chain executives in precarious positions. Port congestion and customs delays lead to significant leadtime issues.
- New consumer behaviors—Today’s customer acts very different than customers of even a few years ago, and the rise of e-commerce has drastically altered the consumer’s shopping patterns and expectations. Real-time price comparisons challenge brick-and-mortar companies to offer competitive pricing and strategies to keep the customer in the store. Same-day service expectations are forcing everyone to consider new strategies for fulfilling demand and stocking product.
Making the wrong decision, such as investing tens of millions for capacity in the wrong place or running out of inventory during peak buying periods can get people fired or put companies out of business. Predicting the effects of these decisions through enterprise simulation helps reduce the risk and validate the decision before it is implemented in the real world. Each of the factors listed above push the demand for relevant, scalable and easy-to-use simulation to an all-time high.
LLamasoft Enterprise Simulation Technology
Proprietary SimServer™ Engine
LLamasoft was built on deep simulation domain expertise applied to the corporate supply chain. Over the years, LLamasoft has continuously updated its proprietary simulation technology, SimServer. SimServer is the only discrete-event simulation engine specifically designed for the enterprise supply chain, and architected from the ground up to scale with hardware to tackle SKU and transaction level detail.
LLamasoft® Supply Chain Guru® is a market-leading supply chain design application that integrates numerous optimization and simulation technologies into a single user interface and data model, including the SimServer engine. By integrating these different analytical techniques into a unified application, Supply Chain Guru enables rapid iterations between optimization recommendations and simulation testing.
The Supply Chain Guru scenario manager further improves the analysis process by enabling users to quickly adjust multiple variables and create dozens of what-if scenarios and sensitivity analyses. These scenarios can be run locally or in the LLamasoft cloud for faster and parallel solving.
Having the power to generate and solve what-if scenarios quickly and easily has changed the way businesses look at supply chain design. Rather than evaluating individual solutions, businesses are now using LLamasoft technology to evaluate ranges of options and test them under real-world variability for better decision making.
Simulation Case Studies
LLamasoft has supported more than 1,000 supply chain design projects for leading global businesses world-wide. Here are some real examples of how businesses have leveraged LLamasoft simulation technology as part of their supply chain design function.
Case Example: Representing Complicated Business Logic
Challenge: A large consumer goods manufacturer performed a strategic network design project to identified considerable savings in transportation costs, warehouse costs and inventory costs by consolidating warehouses. However, the inventory savings assumed full consolidation of inventory at the new warehouses; this was not consistent with the management incentives that were used in the business. An alternative suggestion of separate stocks for each market wiped out a large chunk of savings.
Solution: Using simulation, the team was able to evaluate some potential compromises under real-world conditions to find the best solution.
Results: The first suggestion was to share safety stock, but to allocate cycle stock to particular market organizations. This still didn’t provide satisfactory savings, but a second attempt showed that by sharing 25 percent of their cycle stock as well, the market organizations could still get 70 percent of the desired savings.
Case Example: Using Simulation to Validate Inventory Optimization
Challenge: A global healthcare and consumer goods company needed to better understand their customer demand patterns, improve customer service and identify more effective postponement and risk-pooling strategies to enable overall reductions in working capital.
Solution: Using LLamasoft Supply Chain Guru, the company realized that their current
safety stock methods had been incorrectly classifying the demand for their healthcare products, resulting in significant excess inventory or missed service metrics for most products. Simulation was used to validate recommended inventory levels (blue line) compared to the company’s existing safety stock method (purple dashed). Green line represents the actual simulated safety stock results (using Supply Chain Guru simulation).
Results: Simulation showed that the existing method significantly overstocks, while the recommended levels more closely match actual test results (green), identifying a $2 million annual inventory savings opportunity.