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Press Release

Campbell Soup Company Chooses LLamasoft Supply Chain Guru

September 27, 2011

September 27th, 2011

Ann Arbor, MI U.S.A. – Campbell Soup Company, a $7.5 billion Fortune 500 organization, has selected LLamasoft’s Supply Chain Guru® application to support their supply chain design and analytics initiatives.

Using a design system like Supply Chain Guru enables a company to model and optimize its end-to-end supply chain network to achieve desired metrics around cost, service, capacity, risk, and sustainability. Companies that optimize their supply chain network designs can reduce costs by as much as 10-20% while maintaining, or even significantly improving, their customer service levels.

In a very successful initial project, Campbell’s was able to evaluate multiple supply chain design scenarios, evaluating variables such as future transportation costs, expense reductions by improving utilization of production and distribution facilities, and reconfiguration or relocation of fixed assets.

“At Campbell Soup Company, we view our supply chain design as a strategic asset,” said Tony Fox, Director of Supply Chain Planning for Campbell’s. “After evaluating our supply chain design system alternatives, we chose LLamasoft’s Supply Chain Guru.”

Toby Brzoznowski, LLamasoft’s Executive Vice President added, “We’re excited and proud that Campbell Soup Company has selected LLamasoft as their strategic supply chain partner and we look forward to supporting their ongoing supply chain design initiatives.”

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