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Usually, there are many good and innovative ideas available on
how to improve a supply chain operation. Most companies have smart,
experienced supply chain analysts on staff that regularly identify
the key drivers causing service problems and cost overruns.
The real problem usually lies in establishing the trade-off points.
The means available to improve a customer’s service level
are known; however, the curve trading off service and additional
cost is usually very difficult to define. With this difficulty
comes paralysis, and paralysis causes a familiar phenomena…
"business as usual." When you can't quantify the trade-offs,
no one will advocate taking the risks!
Transportation Policy improvements offer an illustration of this
point. In this Transportation Application case study, a North
American distributor of retail apparel has been employing a cross-docking
strategy to service its west coast customers from a single, centralized
west coast DC. It has been argued that shipping directly to certain
customers could be a way to improve service. However, what is
the additional cost? How much will service actually improve?
A classic problem in network optimization is how to determine
transportation average unit costs for a transportation mode that
has no history. Until now, calculating costs for proposed alternatives
required extensive spreadsheet modeling (and some intelligent
guesswork.)
With Guru, there is a better way - simulate the alternatives!
Built-in network simulation can accurately characterize the shipment
profiles for proposed lanes, incorporating variance and time interdependencies
into the model, in a way that is extremely difficult or impossible
with two-dimensional spreadsheet models. [figure 2]
By using simulation, you can calculate the average unit costs
for new transportation lanes and new site locations, giving you
accurate costs to input into the network optimization automatically!
Supply Chain Guru's powerful network optimization capabilities
apply linear/mixed integer programming to select least cost modes.
Using Guru, you have flexibility to define transportation lane
capacities, for all products, or for just one specific product.
You can define multiple transportation modes for a single transportation
lane, a standard feature of network optimization. However, the
real power comes into play when incorporating Guru's extensive
costing and flow requirement capabilities. [figure 3]
With Guru, you can set up a piecewise linear step function to
represent bulk discounts. Additionally, you can combine these
cost profiles with complex flow requirements such as:
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Min Flow: require a minimum quantity of throughput transported through the lane |
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Fixed Flow: require a specified quantity of throughput transported through the lane |
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Max Flow: set a maximum throughput transported through the lane |
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Conditional Minimum Flow: in order to utilize this lane, a minimum quantity must be reached, otherwise, the lane will not be used |
By combining constraints with detailed costs, Guru's network optimization
engine will determine the optimal mode assignments and minimal cost
configuration.
[figure 4]
In order to determine if this new "optimal" shipping configuration will improve individual service rates, network simulation is applied directly to the problem. Network simulation predicts the actual order-to-cash cycle time that will be achieved in this new configuration. |